Table of contents
How does the integration work?
With our integration to Facebook, you can track your paid SoMe marketing metrics. This integration does not enable Plecto to import raw data. Instead, we import one registration per day per ad.
If you have segmented your ads, we will import one registration per day per ad per selected segment (for example, country). Read more about segments below.
Ad campaign structure
There are three levels to the campaign structure on Facebook. Learn more about the ad campaign structure in Facebook's developer documentation.
Campaign – Campaigns contain your advertising objectives and one or more ad sets.
Ad set – An ad set contains one or more ads. Here you define the budget, schedule, and placement for each ad set.
Ad – Individual ads form part of the ad set.
Segmenting Facebook Ads data
Plecto's integration with Facebook Ads allows you to import data within the following segments:
Our integration with Facebook Ads currently allows you to import the following data:
What KPIs can I track from Facebook?
Here's an overview of metrics you can track with our Facebook Ads integration.
This metric counts the number of clicks to link your ad receives when it's shown with social information (for example, Tyler Bryant likes this).
Unique social clicks
This metric counts the unique number of people who performed a click on your Facebook page or ad.
The number of clicks on your ads. This metric counts multiple types of clicks, including certain types of interactions with the ad such as link clicks, links to the associated business profile page, likes, comments or shares, clicks to expand media (photos to full screen), clicks to take action identified as your campaign objective (such as liking your page).
The amount spent on your campaigns. See how much you've spent compared to your maximum budget during a specific time period (current week, month, quarter, others).
The number of people who saw your ad when it was displayed with social information, which shows other Facebook friends who engaged with your Facebook page or ad.
The number of people who saw your ads at least once. It gives you a measure of how many people got exposed to your message during an ad campaign. People may not always click on your ads, but they may be more likely to engage with your business when they see your message.
The percentage of times that people saw your ad and performed a click. It is calculated as all clicks divided by impressions. The click-through rate is a measure of success for an online advertising campaign. Pairing this with website conversions allows you to understand more about what actions people take after they click on the link.
Unique CTR (unique link CTR)
This metric measures the percentage of people who saw your ad and performed a unique click.
The number of people who performed a click.
Cost per unique click
The average cost for each unique click.
Cost per 1000 impressions.
The number of times that your ads were on screen.
The average cost for each click.
Inline link clicks
The number of clicks on ad links. Link clicks are one way to measure the interest that your ad generates among your audience.
Cost per unique inline link click
The average cost for each unique click to link.
The total number of actions people took that are attributed to your ads. Actions can include engagements, clicks, or conversions (purchases or adding to a cart on a website).
Cost per any action
The total number of actions people took that are attributed to your ads.
Cost per inline post engagement
The average cost for each post engagement (post engagements are actions such as reacting, commenting, or sharing the ad, claiming an offer, viewing a photo or video, or clicking on a link).
The number of times that your ads were viewed when displayed with social information, which shows Facebook friends who engaged with your Facebook page or ad.
The device that your ad is viewed on.