The Advanced option allows you to configure a custom time period. With Advanced, you can:

Select a custom time period: When selecting a week, month, or year, you can choose a start date. Here you can add that your week starts on a Tuesday, a month begins on the 5th, or that a year starts on a custom date.
Use a custom end date: This option allows you to select a custom end date. For example, if you are leading a marketing campaign that started last month and ends in the middle of the current month, you can adjust the time period to see data for the previous 1 month to the end of the current/next week, depending on your current date.
Select the time range: If the time period is set to the current, previous, or next day or week, this option allows you to limit the time and date range.
- Day: Limit your working hours, for example, from 9 am to 5 pm.
- Week: Adjust the range of your working days. This option can be useful if you work, for example, from Wednesday to Saturday.
Offset the time period: The offset option allows you to reference a historical time period using the currently selected time period scope. For example, if the widget displays data for the current month, you can offset the time period by - 1 month to see the data for last month.

How do time periods work?